Category: Book Marketing

  • Your Book Launch Checklist

    Your Book Launch Checklist

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    by

    Sophie Melissa
    in ,

    There are many facets that go into launching a book, whether it’s your first or your thirtieth. Writing the book is only that first big hurdle and as we’ve put so much time and effort into writing it, we should also give each book its best start in life by maximising the launch. This checklist…

  • Cover Concept Notes: Checklist & Guide

    Cover Concept Notes: Checklist & Guide

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    by

    Sophie Melissa
    in , ,

    Getting the right cover for your book is a vital part of its creation. The cover is part of your marketing, its your reader’s first look, the immediate impression. A good cover is paramount to sales and interest. A poor cover suggests that the rest of the product is also inferior and can put readers…

  • Creating the Covers of ‘The Maiden’ Series

    Creating the Covers of ‘The Maiden’ Series

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    by

    Sophie Melissa
    in , ,

    I have loved developing the covers for the books in The Western Tides universe so far. I’ve been working with @artbykhuggs for a long time now and she is fantastic at what she does. Her skill set and professionalism are second to none. I hope that I can be lucky enough to hire her for…

  • Join The Wayward Damned ARC Readers!

    Join The Wayward Damned ARC Readers!

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    by

    Sophie Melissa
    in ,

    I’m on the hunt for ARC readers and Street Team members! If you’ve been following me on social media you’ll know that The Wayward Damned has been finished, edited and is now nearly ready for formatting and proofreading. Once that’s all sorted then I’ll be needing a team of readers to read early access copies…

  • The Importance of Email Lists

    The Importance of Email Lists

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    by

    Sophie Melissa
    in

    One very important aspect of marketing for writers is creating an email list. A mailing list is an ongoing collection of audience member email addresses that you can market to via emails or ‘newsletters’. This is usually done through a third party webmail software such as Mailchimp, Mailerlite or Zoho Campaigns. As a social media…

  • The Importance of Scheduling

    The Importance of Scheduling

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    by

    Sophie Melissa
    in

    Welcome back to another post in the marketing for authors series. Marketing is, as we’ve mentioned before, such a huge aspect of the business. In order to generate sales of your fantastic novels, marketing is imperative. It doesn’t matter if your novel is the next F Scott Fitzgerald… if you’re not marketing, no one’s going…

  • The Importance of Platform Ratio

    The Importance of Platform Ratio

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    by

    Sophie Melissa
    in

    Welcome to the second addition of the marketing series ‘The Importance of…’ I hope you found the topic of branding interesting & the advice beneficial. This time we’re talking about ratios. ‘What ratios?’ I hear you cry – the golden ratio of social media marketing, as I like to call it. I mentioned in the…

  • The Importance of Branding

    The Importance of Branding

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    by

    Sophie Melissa
    in

    Things are not as clear cut as they used to be. Previously, traditional publishing meant you wrote the book, the publishers sorted cover art, editing, marketing & had the control. Self publishing meant you covered costs for everything and didn’t have the resources available to presses. Now everything is different. The publishing industry is becoming…