Writing Coach | Book Marketing | Dark Fantasy Author
One very important aspect of marketing for writers is creating an email list. A mailing list is an ongoing collection of audience member email addresses that you can market to via emails or ‘newsletters’. This is usually done through a third party webmail software such as Mailchimp, Mailerlite or Zoho Campaigns. As a social media marketing specialist I would argue that whilst a mailing list is not the most important facet of your marketing strategy, it is a vital one...
Welcome back to another post in the marketing for authors series. Marketing is, as we've mentioned before, such a huge aspect of the business. In order to generate sales of your fantastic novels, marketing is imperative. It doesn't matter if your novel is the next F Scott Fitzgerald... if you're not marketing, no one's going…
Welcome to the second addition of the marketing series 'The Importance of...' I hope you found the topic of branding interesting & the advice beneficial. This time we're talking about ratios. 'What ratios?' I hear you cry - the golden ratio of social media marketing, as I like to call it. I mentioned in the…
Things are not as clear cut as they used to be. Previously, traditional publishing meant you wrote the book, the publishers sorted cover art, editing, marketing & had the control. Self publishing meant you covered costs for everything and didn't have the resources available to presses. Now everything is different. The publishing industry is becoming…
S. M. MITCHELL 